Diablo IV
role
art director, graphic designer, copywriter
collaborators
Katelyn Dooley....art direction, Happy Meal designer
Ava Lockhart.........art direction, toy designer
year
2022
deliverables
-
brand identity
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advertisement
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Happy Meal package + toy figurine
disciplines
brand design, advertisement design, package design, copywriting, photo manipulation
the dark ask
Developed by Blizzard in 1997, Diablo is an action role-playing game (ARPG) of good versus evil in Sanctuary's dark fantasy world. Diablo IV is set to launch in 2023 and will take up the mantle on console and PC, hoping to bring the darkest, most epic story to players with an entirely modern gameplay experience.
the new generation of worshipers
Looking to target the new generation of game players, a collaboration with the McDonald's Happy Meal as a pop culture staple with this dark, new game will shock polite society and widen the audience.
(it's also fun to note that this project came to life not even a few months later with KFC!)
brand tone
deviant / shocking / feminist / addictive / dark / action
style guide
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